Keeping your sales force up to speed on the latest industry solutions is critical for a company’s long term success. Our client expends significant time, resources and money on ensuring their global sales force is tooled with the most up to date industry solutions when they go into the field. This focus on development results in the sales force being able to add true value to their customers by helping them address their industry specific challenges. The Grasp Group was asked to assume overall program management responsibility for the design and delivery of our client’s global industry solutions university series. A two day intensive learning event, the series is hosted in 6 regions globally and has in excess of 3,200 sales personnel attend.

While the program is a global one there is significant customization for each region. The challenges facing TGG as overall program management for the event was to ensure that the global remit for the series was realized while accommodating the regional nuances that were necessary to make the program “real” within region.

We approached the task at hand by first meeting with regional executive sponsors, engaging them in the planning phase of the project and aligning them to a common global mandate. Through these executive sponsor meetings we also identified in-region content design teams who worked with our program managers to develop relevant industry content while ensuring that global content was incorporated as appropriate. For each region we identified event logistic vendor who worked closely with the global event management team to ensure seamless event execution that had a consistent look and feel around the globe.

The end result of TGG’s effort was that all 6 regions reported the highest ever level of satisfaction from attendees as measured through attendee satisfaction surveys and targeted in-depth post mortems that were conducted 3 months post event.