Our client hosts an annual worldwide partner conference with in excess of 10,000 attendees . The industry partner groups within our client’s organization identified an opportunity to leverage the partner conference to host a pre-day event specifically focused on industry partners. The industry team approached The Grasp Group to work with them to plan and deliver their first ever pre-day event . Their selection of The Grasp Group as the consulting firm of choice for this inaugural event was based on our track record working on other large scale global events inside the company.

With less than 5 months to the day of the event, The Grasp Group started by meeting with the pre-day event sponsors across three separate industry groups to facilitate the design for the one day forum. Given that this was the first event of its kind for our client there was significant time spent with the three industry groups involved defining the objectives for the forum. Once groups were aligned behind the overall objective of the forum TGG worked the teams through the development of the event budget and the general design of the forum. We believe, as do many of our peers, that adult learning is best achieved through doing and while we knew there was a thirst for industry information from the targeted attendee audience we also knew that the design of the forum had to incorporate a variety of activities that would facilitate not only the exchange of information but also one on one dialogue and significant networking.

The end result of our efforts was a one day, cross-industry partner forum that incorporated a cross-industry keynote address (a first for our client), numerous industry specific track sessions and a relevant current topics networking event to close our the day.

One of the event sponsors said, “The Grasp Group provides strong program and project management leadership as well as end to end process management for event planning. I found the resources extremely competent and professional as well as willing to go that extra mile to get the job done. Their ability to take on highly complex challenges with aggressive timelines was both impressive and effectual.”

“The Grasp Group is a strong cross organization collaborator helping to drive
the successful implementation of the company’s first industry event for
partners globally. TGG provided oversight across three organizations and
coordinated an event over 4 months. The global effort was a success with high
satisfaction scores and 500+ attendees!”

Kim Smith
Director, WW Public Sector